business

the rebrand of a company

Here we are. On the cusp of yet another year. Another chapter closed. Another full year of joyous occasions, heartbreak, new opportunities, growth, lessons learned and so much more. They are all now in the books.

2019, I am soooooo ready for you.

But as we close in on another year, I am opening a new chapter. I have turned the corner. I have made the leap (again), I am ready for a clean slate and I am ready to get down to business.

when you stretch a department too thin, all in the spirit of saving money

I've always been intrigued by how companies run their departments. Their hiring practices, how they function and operate day-to-day, how they budget, delegate and achieve the tasks at hand. More importantly, how they scale their department. 

Here's what I've seen time and time again: companies believing that if they contract out the majority of roles not only saves them money, but it supposedly benefits everyone involved.

the future of content marketing is outside the marketing department

Here’s an interesting thought: What if a company’s content was everyone’s responsibility to help levitate, build and grow a brand? I loved this article from The Knowledge Bank because it got me thinking about this very topic that a lot of senior executives roll their eyes at. I've always encouraged companies I've worked for to do the same because there are just some things that should not be restricted to just one department.

Think about it….traditionally, content has always been the responsibility of the marketing team because they strategize and create all the content specific collateral from advertising campaigns to digital media. They are often the ones to set the rules, know the voice and the brand, development the content and dictate where it is to be used and how it is to be used.

But times they are a-changin. It’s been a slow evolution, but over the past 8 years, content marketing’s growth has exploded and for great reason. It’s one of the most important things a company can do: to invest in their content, remain streamlined in their messaging, offer various ways to promote their content and involve the entire company in doing so.