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Brand Development

I LIVE for branding. It’s my bread and butter, the cheese to my macaroni (don’t tell my husband) and the peanut butter to my jelly.

Branding is the campfire of your company, so it needs to be a big consideration in your overall planning and development from the get-go. This involves your businesses story, your vision, the values you hold, the products and services you offer and how your customers are transformed as a result of using those products or services.

Here’s where I can help:

  • Identifying the 5 W’s (who, what, where, when, why, how)

  • Customer, competitor & company insights

  • Your elevator pitch

  • Your signature story

  • Positioning and purpose

  • Benefits & reason to believe

  • Brand personality and tone of voice

  • SWOT analysis (strengths, weaknesses, opportunities and threats)

  • Messaging strategy

  • Creative direction for visual development (logos, logo use, typography, applications, colour palette, brand guide & layout principles)