Ideas person. Storyteller. Author. Founder.
Go-Getter. Doer of things. Fire-starter. Truth teller.
Branding juggernaut. Marketing Executive.

 

WHAT I'M GOOD AT

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branding

FACT: Branding is strategic. Marketing is tactical. One builds loyalty, the other pushes your message. Understanding your business, meeting objectives and impacting your bottom line is my bread and butter.

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content

My content is about as brutal and honest as it gets. I love to write, tell stories and I love to tell it like it is. If you're looking for an honest, colourful, tongue-in-cheek, think outside-of-the-box approach to support your plan, I'm your lady.

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strategy & Planning

 A marketing strategy is your “big picture” and it describes what it is your business has to offer. A marketing plan is how your business will broadcast its key message through various tactics, platforms and creative design. I work with clients to strategize, plan and execute their goals, resulting in awesomeness.

MY WORK SPEAKS FOR ITSELF,

AND SO DO MY FANS.

 

"There is an element of justice and integrity to the way Andrea approaches her work. She isn't in the business of fluff for the sake of fluff. She gets in, gets the job done and gets out when she knows the team is ready to fly on their own. That's powerful."

Krysta Masciale, CMO, LumaForge

“Andrea has a wealth of experience and knowledge in the franchise industry, particularly with small businesses. Her practical approach and attention to detail is honest, helpful and always blunt, giving you the goods and the truth. She's refreshing, compassionate, supportive and a pleasure to work with because she always wants you to succeed at your business"

Jenny Hamilton, Owner/Operator, The Mama Coach - Grande Prairie

“Fifteen years ago I hired Andrea as the second manager to join our Marketing Team at 1-800-GOT-JUNK? A team which she stayed a part of and helped grow to ten people within two years. Andrea has always shown that she has strong marketing/branding & strategy skills. As well as being very out going, and always the consummate team player, she was very organized in all her work. She worked well in assisting our Franchise Partners, as well as handling all the special requests and needs I threw at her during our fast growth over 2 years. Andrea’s work ethic and approach has always been very professional and honest, yet quick with her work. Her persistence allowed her to handle a ton of volume both in projects and the variety of projects we gave her. She is a great addition to any team.”

Cameron Herold, Founder, COO Alliance (former COO of 1-800-GOT-JUNK?)


I'm proud of the work I've done. Throughout the course of my 17+ year career, I've been a sponge soaking up the knowledge I've learned on the job, refining my marketing, branding, strategic and creative skills.

Understanding what a company or client needs is key to bringing their vision to life.
Go ahead, feel free to be the judge.

 

BRAGGING RIGHTS

Just a few things you may want to know about me (and things I'm proud of). Official bragging rights shall commence, and yes, I was on Oprah:

  • Co-Author, The Smart Cookies Guide to Making More Dough (Random House) // 2008
  • Co-Author, The Smart Cookies Guide to Couples & Money (Random House) // 2010
  • Co-Host, Smart Cookies on the W Network // 2008-2010

EDUCATION

UNIVERSITY OF VICTORIA
Biochemistry, Art History/American Literature
Victoria, BC // 1995-1998

WEST VANCOUVER SECONDARY SCHOOL
General arts & sciences
West Vancouver, BC // 1993-1995

BCIT
Marketing Management (Comm.) Cert. Program
Vancouver, BC // 2002-2003

BCIT
Associate Diploma, Desktop Publishing
Vancouver, BC // 2004